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The Lego Movie Marketing Campaign

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The Lego Movie (2014) is a 'tent-pole' film production by media conglomerates Warner Bros. This means that its success was of major importance to the studio in terms of funding other projects. The film was a major motion picture which is expected to generate major income for a studio, which can be redistributed and used to support and find other releases. The film is also an example of how a global studio, like Warner Bros, releases a film in a specific national territory, the UK. The marketing campaign for The Lego Movie was significantly important to Warner Bros because the film needed to generate a substantial profit. What are the key components of a marketing campaign of this kind? Film Posters Task:  Copy a poster image onto a document and label your answers around the image. This will need to be stuck into your book by the end of the lesson. 1. Looking at the poster, who do you think is the target audience? 2. How do all the elements of the poste

Writing a Magazine Article

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You are writing an article for a magazine. Think about the features of articles from creative writing tasks in your English lessons. Here are some tips to make your copy pop. Start with an intriguing headline that stands out for your reader. It needs to refer clearly to your YouTube star. You need to have an informative and engaging strapline that compels readers to read on.  This is where you introduce your YouTube star explaining why they are worth interviewing in the first place. Include a couple of introductory paragraphs. Here you can describe how you meet up with your YouTuber and your first impressions of them. You need to use the correct language register as if you are a journalist writing about an original YouTuber (the one you have created before half term). Your language register must be appropriate to you target audience, so consider using an informal, chatty tone to engage your reader. Using literary devices such as rhetorical devices, repetition, alliteration,

You Tube: Creating my channel

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You Tube: Creating My Channel Over the next few lessons, you will be designed your own fictional YouTube Channel. Complete the following tasks below to generate ideas for your channel. In your book, you need to write the title Creating My Channel and then complete these tasks: Task 1: What will your channel be about? What content will it feature? Task 2: What will you title your YouTube channel? Task 3: Who will be your target audience? Will it be a wide audience or a niche (specific) audience? How will you ensure that your audience will keep coming back to your channel? What techniques will you employ to achieve repeat customers? Task 4: Draw, in your books, a logo for your channel (you will create this later on Photoshop). Task 5: Outline an idea for your channel's first YouTube video. How long will it be? (Look at typical YouTube videos). What will it involve? (how can you make this video without a budget and still make it profession

Making Money on You Tube

Social media from Mrs Downie

You Tubers

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This term you will be looking at the cultural phenomenon that are You Tubers. These media producers use You Tube as a new way of communicating ideas directly from them, as content producers, to their growing audience. They are interesting because they are using media to influence audiences in a way that doesn't rely on big media companies.  How they go on to make money and become stars is another thing. You are going to learn about the work behind the scenes to understand more about the influence of You Tubers on popular culture and what the job really entails. Watch the videos. The first looks at what it takes to become a successful You Tuber. Task: Find another five You Tube stars and create a profile for them in your book. Remember to include: Their picture Number of subscribers How long have they been uploading content A description of the content of their channel The demographics of their target audience (this means how old, what gender, what lifestyle do the

Creating Radio: Writing a Script

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You are going to create your own radio programme. You may be able to record the audio and then edit it together using a free audio software called audacity if we have time at the end. TASK 1: Designing your programme. Before you come up with your programme you need to decide the following; answer the following questions in your book before writing it up in neat on the back of your Radio booklet. 1. Who are your target audience are you producing it for?  - This needs to be specific and well thought out as it will impact on what content you will be producing. 2. Which Radio Station will it be played on? - This, again, needs to be well thought out - research radio stations to see which is the best fit for your idea. 3. What time will it be on? - When will your audience be most likely to tune in and listen to it. Once you know what audience and station you want to produce it for, start coming up with ideas for a programme. TASK 2: Create a mind-map in your books of all y

Comparing Radio Programmes

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Analysing Audio Clips In today's lesson, listen to different clips from two stations. It would be a good idea to include Radio One and Radio Four, as you have already listened to these in class. Pick a programme that you may have already listened to such as Radio Four Women's Hour or Radio One's Live Lounge. Want to challenge yourself? In that case, pick a third station to include in your comparison today. You can pick the final station yourself, but try and pick something that is different from the first two in some way; this will give you more to write about in your analysis.  Decide which target audience each station is appealing to, based on the use of radio codes and conventions (media language), including the following: •     Language register •     Diction •     Tone •     Pace •     Music choice •     Content of programme You can also use the websites to give you a flavour of the target audience. Remember think about representation v