Magazine Glossary
Masthead – The name and logo of the magazine. The Lead – the introductory paragraph of an article. Usually written in bold or capitals. Body copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font size, word limits etc. Usually written in columns. Serif font – fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters. Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters. Drop Capitals – Really big letter, which start off an article. Cross Head – Small sub-heading used to split up a large block of text. White Space – white parts of a page other than text or pictures. Mode Of Address – How the magazine talks to the audience. Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”. Ba...
