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Mr Smith's Movie Poster Lesson 3

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You will need to design two posters (a teaser poster and the main poster) for an action-adventure film (of your own creation) aimed at a teenage audience. In today's lesson you need to make progress on the following: Decide on the sort of action-adventure film you will be making the poster for Choose a suitable title for your film Decide on a tagline for your title Write a brief plot outline for your film Decide on the stars who will appear in your film

Mr Smith's Movie Poster Lesson 2 - Preliminary Research

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Today you will be researching ideas for a piece of work-the creation of a poster for an action/adventure film aimed at a teenage audience. Your task is to find at least twenty different examples of movie posters for action adventure films. Save the images in a folder and add them to a PowerPoint. Make sure they are all clear and of the same size on your page.  Categorise the posters in two ways: posters promoting films for a teenage audience posters promoting films for an adult audience Extension task: You will notice that some movies have multiple posters.  Choose a recent action/ adventure film and find as many posters for that film as you can.

Film Marketing: The Lego Movie

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The Lego Movie (2014) is a 'tent-pole' film production by media conglomerates Warner Bros. This means that its success was of major importance to the studio in terms of funding other projects. The film was a major motion picture which is expected to generate major income for a studio, which can be redistributed and used to support and find other releases. The film is also an example of how a global studio, like Warner Bros, releases a film in a specific national territory, the UK. The marketing campaign for The Lego Movie was significantly important to Warner Bros because the film needed to generate a substantial profit. What are the key components of a marketing campaign of this kind? Film Posters   Film Trailer Looking at this marketing campaign, consider: Who is the target audience? Who is the film designed to appeal to and how do you know? How does Warner Bros target audiences through marketing? What assumptions do companies make...