Year 9 Media Studies

The Lego Movie (2014) is a 'tent-pole' film production by media conglomerates Warner Bros. This means that its success was of major importance to the studio in terms of funding other projects. The film was a major motion picture which is expected to generate major income for a studio, which can be redistributed and used to support and find other releases. The film is also an example of how a global studio, like Warner Bros, releases a film in a specific national territory, the UK. The marketing campaign for The Lego Movie was significantly important to Warner Bros because the film needed to generate a substantial profit. What are the key components of a marketing campaign of this kind? Film Posters   Film Trailer Looking at this marketing campaign, consider: Who is the target audience? Who is the film designed to appeal to and how do you know? How does Warner Bros target audiences through marketing? What assumptions do companies make about

Hello year 9! Now we've successfully completed the first drafts of our CD cover research and production we're going to move onto film posters! Over the coming weeks you'll be responsible for creating your own movie poster as well as discovering just what makes a great poster. In today's lesson you're going to recreate, step by step, a movie poster. I have included instructions for you to follow as well as all the images you need. Make sure you download BOTH the instructions and the JPEGs before starting INSTRUCTIONS JPEGS